The NFL’s annual $100 million payout for hosting an annual football game in the Bahamas is not as bad “as you think,” according to the league’s executive vice president of corporate and revenue operations.
NFL spokesman Mike Ginsberg said Thursday that the payout for the Super Bowl is “not as big as we thought it would be” when the game was hosted in 2012.
The payout is the NFL’s highest ever and is the largest in the league history.
“It was a lot of work, it was a huge undertaking, but it was all in service to what we’re trying to do with the game and what we see as our mission, and it was certainly not as big of a deal as some people think,” Ginsberg told reporters Thursday in a conference call.
We’ve never had an event like this before.
It’s been a lot bigger than we thought, and I don’t think it’s as bad now as some other things we’ve had.
It’s a little bit of a different challenge than a lot.
It can be more difficult to put together a game like this than other events we’ve done, but I think that’s something that we’re going to have to look back on and be very proud of the success that we had.
“It’s just a huge honor and a tremendous opportunity for us to showcase the game to people all over the world,” he said.
He also noted that the Super and Super Bowl XLVIII are among the largest sporting events in the world.
I know that people want to know what the impact will be for our teams and our fans, but at the end of the day, we’re just going to play the game that we love and enjoy, and we’re not going to do anything else that is going to hurt our brand or our business.
“He noted that in 2016, the league was able to add to the money the game generated, including the attendance of 18.5 million, the largest attendance in the history of the Superbowl, by adding an extra $60 million to the overall money.”
I think the fans are going to love it, the players are going of course are going into a state of celebration and they’re going into an even greater frenzy because it’s the game of their lives, and there’s so much excitement around the Super bowl, it’s like the biggest party in the city,” he added.
As the league prepares to host the 2018 Super Bowl in a different city in 2019, Ginsberg noted that it’s important to keep a watchful eye on the league.”
As we look ahead, we look at the next four years as the beginning of the evolution of the game, and the fact that we’ve got to stay focused on that and keep a good eye on our business model, and how we’re able to make sure that we continue to grow our revenue and our viewership in a way that will allow us to sustain that growth and continue to expand the brand,” he noted.